Charts
Realized LTV per paid user
Learn what the Realized LTV per paid user chart measures and when to use it.
What it shows
Realized LTV per paid user shows net proceeds per paying user, cohorted by install date.
How to use it
Use this chart to understand how valuable paying users are after they convert. It helps separate paid customer quality from broader acquisition volume.
Good to know
Compare this chart with Realized LTV per new user to see whether changes are coming from conversion rate, paid user value, or both.
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