Charts
Refund Rate
Learn what the Refund Rate chart measures and when to use it.
What it shows
Refund Rate shows refunds as a share of gross proceeds, cohorted by first purchase date.
How to use it
Use this chart to detect refund spikes and understand whether specific purchase cohorts are refunding at a higher rate. It is helpful after offer, pricing, product, or audience changes.
Good to know
If Refund Rate rises while Sales stays healthy, review the matching Proceeds chart to understand the net revenue impact.
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